Digital ad revenues close in on $10B in Q1

Digital advertisement revenues in the U.S. hit a record high of $9.6 billion in the first quarter, a year-over-year increase of 15.6%, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. "This first-quarter milestone clearly illustrates that marketers recognize that digital has become the go-to medium for all sorts of activities on all sorts of screens, at home, at the office, and on-the-run," said IAB CEO Randall Rothenberg. CNET (6/3), MediaPost Communications/Online Media Daily (6/3)

Members who are still in the business marketplace should be aware that advertising dollars are being spent, by big companies and small business, where they get the most results. If you have a business and you are not using a marketing company to divide your ad dollars into multi-media, you should learn what electronic advertising best serves you. 

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